Tuesday, February 15, 2011

Ten flaw of Sony's PS3 business decisions

 Ten years ago, supercilious miss the home console Nintendo's dominance; Now, more than a decade heyday of the Sony Playstation constructed building, does it in its intransigence came tumbling down it?
people to a peak when, and how many will be successfully blinded, blind to the reality. that climbed to the mountain, you can step on the foot of the world; that pointed to the front of the foot of the general beings are generally toward the front of the Bay will go to pilgrimage.
woke up again, that living beings are still things in all walks down the mountain, accompanied by their own in the top, in addition to northwest wind, and nothing else. Alas!
Reading the levelup the article, quite a feeling.
cited reads as follows.
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known as the core of the CELL chip, next-generation consoles Sony PS3, there is like a mini nuclear reactor as a powerful function, for the players They bring an incredible shock to audio-visual entertainment experience. In a year already on the market today, the host, PS3 also has many such as crystallization of the host of many cutting-edge technology, sales were always in the bottom three next-gen console, which is irrefutable facts.
PS3 has great potential, but can be released to a large extent depends the Sony decision. The author analyzes the foreign media recently starting PS3 gains and losses over the past year, and summed up the PS3 this year in 10 decisions on the flaw.
one flaw: Price
Even in low-cost model after the release of 40GB version, PS3 is still in the prices of all the most expensive next-generation consoles. And in November last year, starting phase, 60GB version of PS3 sold for $ 599, 20GB version sells for up to $ 499 , both with the same Wii, or was listed for sale has been compared to 1 year X360, PS3 in price do not have any advantage at all. While PS3 manufacturing costs than their X360 and Wii, but most ordinary consumers choose a host for the purchase of this point is clearly not the standard to be considered.
the other hand, PS3 starting phase of the three major markets in the world price gap is too poor, Europe and other PAL regions host the price of the system far higher than that of North America, and Japan is even more local than far too high. This has led to a great extent in Europe, Oceania and parts of Asia PS3 market expansion has been slow, in contrast to Microsoft's X360 made in these areas even better relative performance.
a failure II: no right to blame the consumer market position
Sony PS3 ambitious on the business, but they obviously have the right to itself rather than the users of Sony impose the wishes expressed dissatisfaction with the behavior of the product, the performance of the most straightforward way is to not buy PS3's account. Sony PS3 on sale early in the exclusive mountain Daohai advertisements in this table strongly described as a next-generation consoles than individual computer more powerful home entertainment device, yet largely ignored the PS3 as a game console, which should bring attention to the performance and user requirements.
time dating back to E3 2005, Game Show, when the players see the world to the stirring several first-party before the public was unable to continue to extend masterpiece gamers expect, and some may even disappear.
E3 2006, the Sony PS3, the focus of business has undergone a drastic change, PS3 by a next generation game quickly turned into a fusion of surfing, photo browsing, and other irrelevant features of the low-cost version of BD player. hardware features first, the game was relegated to second place, this market position was so many consumers into confusion. Kazuo Hirai taking office despite the re-established the dominance of software development, but in general players, this kind of change some too late.
big mistake number three: six axes and vibration
have to admit that six-axis For the gaming experience to expand the role Needless to say, but as a selling point of the six-axis joystick has become a major weakness PS3, Sony shock choice to give up six-axis into the decision itself is criticized by the industry and the players of a defect. < br> To make matters worse, the early release of the PS3 game features six-axis corresponds to very little, and most of this motion sensing technology looked very immature even say far-fetched. Sony touted enough to replace the shock next-generation gaming experience, but in the end there is no arena to show its charm, can not be said that the introduction of six-axis of a handle frustration.
Finally, Sony still had to be declared as a shock that was already ; out of date It is obviously very unhappy.
a failure IV: achievements and ranking system
Microsoft's Xbox Live achievements in the maturing of the system, almost everyone agrees that Sony built a private network for the PS3 PlayStation Network (PSN) will be A more complete than the Xbox Live ranking system, and attractive. After all, allow players to play a friendly exchange with the world and to demonstrate their achievements in the game and experience the platform, is the long-awaited many players. < br> But Surprisingly, PSN, and there is no such a system can be achieved with the Xbox Live ranking system to compete, and the corresponding challenges of project success is also a relatively small number of PS3 games. Having said that, players may also be the beginning of GDC SCE Worldwide Studios president of the meeting Phil. Harrison PlayStation Home Revealed in a game full of personality that a lot of achievements in the exhibits fresh, hope Home loot system in this game, the future can really be to work with Xbox Live Achievements system comparable rankings.
a failure five: development tools for Sony
perhaps, the real mistake was not fatal to the third-party developers to provide timely and PS3 game development tools we have seen .2006 many third-party developers on the PS3 because delays in the development tools, or tools can only achieve the basic function of which led to reports of the development process was delayed, so that many of the early PS3 games listed postponed or quality.
problems as delayed development tool game development for the common situation on the PS3, PS3 version of As the response is not timely and internal coordination, which was originally expected for the PS3 exclusive Six big mistake: the PS3 firmware update
their hardware complexity and the need to achieve a variety of new features, firmware upgrade to become the PS3 players often have to face problems. Yet it is not this supposed to be normal to be normal function, gave no reason to add a lot of players worry helpless.
PS3 system upgrade can not be in the background, download, and upgrade the entire process can not carry out any operation. This also fills, but even more frustrating is to download and install updates to the slow speed of it is outrageous, for many players had to choose to download the upgrade file transfer PC to PS3 games on to save valuable time.
more irritating is that almost every time firmware upgrade, Sony's console is almost always left to the players nasty BUG, which was undoubtedly the most affected shortly before the 2.00 firmware upgrade, a direct result of a large number of PS3 is not compatible when running the game or even crash the case. This species release new firmware to solve BUG, BUG new firmware and then generate a new cycle of the potential impact on the player apparently can not be ignored.
a failure VII: 40GB version 40GB version of the host's core objectives are very clear, that is, lower production cost and price, so those who wish to enter the next generation but it has been due to price factors, determined to hold out players choose PS3. To this end, the new 40GB version to cancel a multimedia card reader, reducing the number of USB ports, these nothing wrong, but the decision to cancel backward compatibility allows the considerable number of players are not acceptable, and this reaction in the United States and Europe is particularly evident.
course, many players may have to buy PS3 already has a even more PS2, but the experience has always proved that backward compatibility has always been for a host of features advantageously. particularly in the absence of the host on sale at the beginning stage of the game, can play host to the new generation of host The game is no doubt a relief and compensation can play a role, but also hardware manufacturers fully responsible for the performance of the user. From this perspective, the removal of 2 million units, with 100 million global coverage of the PS2's backwards compatibility The decision is not wise.
a failure VIII:
many middlemen brokers solutions provide software compatibility with the PS3, both encountered problems, even if the Unreal Engine 3 and has been so widely used works on many platforms and games in the hugely successful broker development tools, the coordination with the PS3 is still troubled. Even the provider of Unreal Engine 3 Epic Games on this issue seems to be powerless, dragged the Unreal Tournament III rate issues, while the former has not listed until the final game to solve.
a failure Nine: web application web applications
Sony has been trying to compete with Microsoft, but the face of this unmatched in the software industry has experience and financial resources industry giants, Sony is obviously not any good way to beat his opponent, especially in the Xbox Live has been in operation more than 5 years and has accumulated a great deal of valuable experience now, PSN wants to beat his opponent rather difficult. < br> For many Passions Network online games on the X360 players, PSN service is hard to bring interested, especially in the buddy list, Battle invitation, game exchange, background downloading, and many other important aspects, PSN's performance far behind the X360. Of course, the PS3 listed for just over a year, there is still plenty of time to perfect on the PSN network, but Sony should clearly be aware of these issues earlier.
a failure ten: the core lack
to the game in the past 12 months, Sony is no real action to those who can support the PlayStation family of brands has long been the core of players to prove that, PS3 will be their next generation gaming experience, the only way for the future. On the contrary, in the Wii party-style game with great success, Sony has further strengthened the

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