Tuesday, January 4, 2011

2010, ten hotels rise to power most mid-range hotel

 2010 hotels increase into the second and third tier cities, the layout of speed, mid-range hotel emerged as the hottest topic this year. To this end, journalists invited by China Hotel Association Deputy Secretary-General Zhang thick and Accord Hotel Group Brand Director Luo Yu, together with the reader review the hotel industry in 2010 experienced big news within the industry breakdown of ten The hotel occupancy rate continues to grow and gradually broken down into the road of the brand on track to industry insiders hope for the future.
the most shocking of central enterprises The Grand fissile
News Review: January 25, 2010, State-owned Assets Supervision and Commission declared that non-core business hotels. more than 100 billion of assets, a 128 central enterprises involved in the reorganization of the hotel assets, come from the first end of the year, who will take over the separation of central enterprises the hotel industry, has become the mystery of this year's outstanding. In addition to OCT threatened to become the central enterprises to undertake non-core business hotels separation an important platform for restructuring, the industry no large hotel groups on separation of central enterprises intent to purchase the hotel, originally planned to complete the separation of 3-5 years hotel reorganization of the central enterprises, may have to face the embarrassment of delayed restructuring.
Han court to the United States listed the most surprising
News Review: March 26, Han Ting Hotel Chain in the U.S. Nasdaq market, which is listed on NASDAQ in the United States this year, the first Chinese company, is the third in the U.S. economy hotels.
Comments: Han court in the U.S. market Let the hotel industry pattern of subtle change. Zhang thick that the Han court in the low-end listing highlights the potential of the hotel in the capital market, but the middle and low competition and the hotel ineffective management tools, is temporarily unable to middle and low hotel into the outbreak of the main reasons.
most chaotic hotels divided into multi-brand strategy
News Review: Following the Star of Jinjiang, the Han court took the lead after the operation of multiple brands, has been a leader in the industry, such as home Hotels are also high-profile announcement in November of this year, will enter the mainland in the high-end business hotel, the implementation of multi-brand strategy. Jinjiang, the Han court, such as family have been offering multi-brand strategy, budget hotels occupied different segments.
Comments: The court has the positioning of Chinese economy, Star, Bristol to reach China and a few sub-brands. but only in the high and low for over a hundred dollars difference between the hotel and need to re-form a budget hotel group, the use of most resources, the economy is bound to spread effort to expand hotels. The current Chinese economy hotel still rely on scale advantages in the stage of profit, expansion is still the top priority. it seems that all of the hotel business are betting the future after China's hotel industry to bring the different market segments demands.
the rise of local brands to power mid-range hotel market
News Review: November of this year, Lufthansa business district in Beijing's hotels, 8 Xiaoyunli a global initiative from the aura of well-known foreign hotel groups, formal Join the largest mid-range hotel chains Star Hotel Group's high-end sub-brand of the Although the cost-effective mid-range business hotel, but the industry leader did not appear, this will cause the market is still in scattered single state, reducing profitability. Luo Yu also believes that the classic business travel hotel has been in the industry as ;. the Chinese market for the brands chain of mid-range needs of business travelers the hotel broke out. including the Accord, the major hotel groups began a strategic adjustment, the industry has been strongly felt full force beginning mid-range brands.
most unexpected five-star hotel dispute rob Chinese guests
News Review: December of this year, Starwood held in Beijing the first time one hundred executives worldwide leadership summit to discuss how best to win more often passengers. Meanwhile, the Shangri-La Hotel Group in December released a comprehensive upgrade of its recognition and rewards for our guests, > Comments: The internationally renowned five-star hotel frequent overtures to the Chinese guests, suggesting the formation of the world's hotel industry is in Asia, particularly in China as the center of the trend. Beijing Ritz-Carlton general manager of Wilson that the global hotel center industry has started from Europe, North America to the transfer of the Asia-Pacific region, particularly China.
Pudi the most high-end (boutique) concept deeply rooted
News Review: Di Hotel is a boutique hotel in the hotel industry on the alias. usually only those with a strong history of local culture and unique charm of the hotel can be called Pudi. According to statistics Argyle Hotel Group, one square decorative high-end luxury hotel costs than mid-range hotel in general increase above 120%, staff costs are more than 90% increase, the hotel unit energy consumption is more than 170% higher than the mid-range hotels, which the new city is a great pressure on the economic level.
Comments: consumption, high demand, the slow return of building. Zhang thick that Pudi hotel concept is very vague, so far no clear criteria to define. It's a small minority and limited number of rooms, guests of all ages will be given.
the forefront of the rise of China Airport Hotel hub upgrade
News Review: Beijing Airport and Beijing Airport Hilton Hotel Langham Place Hotel, Beijing Capital International Airport have been around in the appearance, high-end airport hotel has been in just six months to achieve a breakthrough, showing a large-scale development trends, and formed a stable pattern.
Comments: convenience and meeting the airport's two significant advantages of the hotel, airport hotel there is still much to solve the flight delays or cancellations and other unexpected situations to provide the most convenient and beneficial support. Meanwhile, the airport hotel can make more efficient the convening of the meeting, as officers from all over can gather here in a short time. Capital Airport Terminal 3 has 70 million passengers per year throughput volume, and this number is rising at an alarming rate each year, and to seize the opportunities of Langham Hilton, the hotel industry should be reviewed at the end of the year in the list.
most fashionable hotels on-line marketing microblogging
News Review: August 2009, China's largest Web portal Sina.com launched the years, microblogging is not only a star, well-known gathering place for fans enterprise network, but also for tourism industry to bring new marketing opportunities. This stock microblogging marketing whirlwind is sweeping the travel market.
Comments: Although part of the hotel industry online microblogging marketing, capital investment is still very cautious, but some are willing to walk in the trend of cutting-edge hotel, has begun to take the lead in the microblogging market snatch the cake, and keen to try new marketing tool. At present, the micro-blog has become a lot of travel agencies areas of concern, tourism micro-blog has exceeded the speed of traditional media coverage, to the traditional media provide a real-time of opportunity for everyone to become a pioneer in the media.
eLong against the most intense industry leader Ctrip dispute < br> News Review: Ctrip March 10 this year, officially launched the 3 times the cash price differences. Later, eLong has launched the money.
Comments: Ctrip initially proposed from the further competition in the industry is simple, the two high-end CEO interview dialogue, as if the discussion is who is really leading the industry. But no matter how they compete, and consumers ultimately benefit.
most embarrassing five-star boutique hotel may be small
News Review Comments: the national standard Assessment of five-star hotel .2010 star edition published after the implementation, many companies are holding a boutique hotel, a favorable opinion, but there are also applications for enterprise managers said that assessment temporarily, I hope to maintain the rating standard boutique hotel in the premise of the implementation of personalized .
Comments: the rapid development of domestic high-end hotel market, boutique hotel is quietly becoming an important product segments. But now a boutique hotel industry has not given a credible body to limit the uniform standard hotel services. For also at in the bud domestic boutique hotel, the uneven level of service, not only can not the hotel star rating under the new standard of open markets, but easy to kill individual boutique hotel.

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